About My Oddly Even

An editorial platform for people who do the research before they buy.

My Oddly Even is an independently vetted editorial directory. We write about the things we actually use, the decisions that led us there, and the honest reality of living with the result. Every article starts with a real need, not a product brief. Every brand in our directory earned its place through an editorial process, not a payment.

We are not a marketplace. We do not sell products. We are not an influencer account. There is no persona to maintain. We are not a review aggregator. Every piece is first-person, experience-led, written by someone who actually used the thing and can tell you what it is genuinely like after the first week wears off.

Things don't have to be expensive. They just have to be thought through. That is the editorial standard. Every recommendation in The Journal and every listing in the directory has passed the same test: would we tell a friend to buy this, use this, or trust this, without any financial interest in their decision?

The Standard

What we do. What we do not do.

We vet every listing We write from genuine experience We direct you to the brand We test across climates and countries We don't sell products We don't accept paid placements We don't publish without using it first We don't curate for aesthetics alone
Our Coverage

Founded in Singapore. Written from Singapore, New Zealand, and wherever the research takes us. We test products in 33-degree humidity and on mountain paths. We have no geographic loyalty. We have a standard.

The Journal covers Family, Create, Work, and Travel

The Directory lists vetted brands and service providers

Brand Stories explain why each listing earned its place

Kyle, Cynthia, and our two kids
Kyle, Cynthia, and our two kids.
Follow us at @thepehpals
Who built this

Kyle Peh. Founder.

I grew up in Singapore, which means I was raised in one of the most discerning consumer cultures in the world. Singapore parents do not settle. They read the label. They check the certification. They ask the follow-up question. That standard is in the DNA of everything MOE publishes.

My family now lives between Singapore and New Zealand, which gives us something most parenting publications do not have: a cross-market, cross-climate perspective. We source from brands in Auckland, Singapore, and wherever else the quality exists.

I also run Burrow and Be Singapore, a GOTS-certified organic cotton children's clothing brand. That experience taught me something important: parents cannot tell the difference between a $15 polyester onesie and quality organic cotton because the information that would help them is buried under noise. MOE exists to surface that kind of honest, specific, genuinely useful information.

The editorial team is small and deliberate. Contributors share their genuine experience, and our editorial process turns raw insights into something publishable while preserving the voice and specificity that makes it worth reading.

Follow our family at @thepehpals on Instagram.

Get involved

Have something worth sharing?

Whether it is a brand you trust, a product you have genuinely lived with, or an experience that helped you make a better decision, we want to hear about it.

Nominate a Brand Write to us